Cookie Policy

Last updated: [Insert go-live date]

1. What is a cookie?

A cookie is a small text file placed on your device (computer, tablet, smartphone) when you visit a website. It allows the site or third parties to store information about your visit or your device.

This site uses an equivalent technology: your consent preference is stored in your browser's localStorage (rather than an HTTP cookie). This technical distinction does not affect your rights — the same consent principles apply.

2. What cookies or similar technologies does this site use?

2.1 — Strictly necessary storage

Name / key Technology Purpose Duration Third party
wrm-cookie-consent Browser localStorage Stores your analytics cookie choice (accepted / declined) so the consent banner does not reappear on subsequent visits Until manual cache clearance or localStorage deletion; optional re-prompt after 13 months in line with CNIL guidance None — local storage only
wrm-locale Browser localStorage Stores your language preference (FR or EN) across visits Until manual deletion None — local storage only

These storage technologies are strictly necessary to operate the site: the first to apply your cookie consent choice, the second to maintain your language preference. They do not require prior consent.

2.2 — Analytics cookies (prior consent required)

Cookie name Tool Purpose Duration Set by
_ga Google Analytics 4 Anonymous identifier used to distinguish users and measure site audience (pages visited, session duration, traffic source) 2 years Google Ireland Limited
_ga_XXXXXXXXXX Google Analytics 4 Maintains GA4 session state 2 years Google Ireland Limited

These cookies are only set if you have explicitly accepted analytics cookies via our consent banner. If you decline, these cookies are not created and Google Analytics 4 is not loaded.

At this time, Google Analytics 4 is the only non-essential technology used on this site. If additional tools (social pixels, live chat, etc.) are added in the future, this policy will be updated and your consent will be sought again.

3. How do we collect your consent?

On your first visit to this site, a cookie-consent banner appears at the bottom of the page, presenting two equally prominent choices:

  • Accept: Google Analytics 4 analytics cookies are enabled. The banner disappears and does not reappear on subsequent visits.
  • Decline: No analytics cookies are placed. Google Analytics 4 is not loaded. The banner disappears and does not reappear.

Your choice is stored in the wrm-cookie-consent key in your browser's localStorage. In line with CNIL recommendations, we may ask for your consent again after 13 months.

No boxes are pre-ticked and no non-essential cookies are active by default. Declining is as simple as accepting.

4. Google Consent Mode v2

We use Google Consent Mode v2. In the absence of consent (or upon refusal), the analytics_storage parameter is set to denied from page load. Google Analytics 4 therefore places no identification cookies and collects no individual analytical data.

When you accept analytics cookies, this parameter is updated to granted and the GA4 script is dynamically injected.

5. Managing or changing your cookie preferences

5.1 — Change your preferences on this site

You can change your choice at any time by clicking the button below. This clears your stored preference and causes the consent banner to reappear.

5.2 — Browser settings

You can also control cookies through your browser settings:

  • Chrome: Settings › Privacy and security › Cookies and other site data
  • Firefox: Settings › Privacy & Security › Cookies and Site Data
  • Safari: Preferences › Privacy
  • Edge: Settings › Cookies and site permissions

Deleting or blocking cookies may affect certain site features.

5.3 — Google Analytics opt-out

You can also opt out of Google Analytics data collection by installing the official browser add-on: https://tools.google.com/dlpage/gaoptout

6. International data transfers

Google Analytics 4 is a service of Google Ireland Limited. Data collected may be transferred to Google LLC servers located in the United States. These transfers are governed by Standard Contractual Clauses (SCCs) approved by the European Commission. For more information, see Google's privacy policy: https://policies.google.com/privacy

7. Contact and complaints

For any question about our use of cookies or similar technologies:

whiterosemaids SAS
Email: support@whiterosemaids.com

If you believe our use of cookies does not comply with applicable regulations, you have the right to lodge a complaint with the CNIL: www.cnil.fr.

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